this is the age of taking action. viagra. talk to your doctor. ♪ . melissa: talk about naming your price? one florida man is auctioning off his name to the highest bidder. that's right. jason sadler, the founder of iwearyourshirt.com is subletting his last name for a year. might be renting. the auction isn't over but already fetching tens of thousands of dollars. well-done. he joins me in a foxes bill exclusive. jason i have to applaud your entrepreneural spirit. this is fantastic but i want to know, because i have a book out there i'm trying to sell, diary of a stage mortgage's daughttr. if i bid and name you diary of a stage mortgage's daughter, what are you going to do with that other than walking around with it on your new driver's license? what do i get? >> get the satisfaction of owning my last name for a year. melissa: okay. >> you get to, you get to have my name changed legally in florida, changed on twitter. i'm a verified account just like yourself, on facebook, on my personal blog and through the rest of 2013, all my press bilines i appear